About us

INITION is a multidisciplinary production company specialising in producing installation-based experiences that harness emerging technologies with creative rigour.

With a track record spanning over 13 years and hundreds of installations in both the UK and abroad, INITION is known for leveraging new technologies for creative communications well before they hit the mainstream. INITION has been augmenting reality since 2006, printing in 3D since 2005, and creating virtual realities since 2001.

Shoreditch, London is home to the 2,000 sq ft Demo Studio, a unique location to showcase the latest work, and latest developments in virtual reality, augmented reality, gestural interfaces, 3D and holographic displays, haptics, 3D printing and scanning tools to name a few. As technology develops at an ever increasing rate, the Demo Studio provides vitally important hands-on experience for clients, enabling an informed starting point for any new project.

Inition's work

Virtual Reality Catwalk Show for Topshop

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Virtual Reality Catwalk Show for Topshop

Immersive Virtual Reality Experience for Westfield’s Future Fashion

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Immersive Virtual Reality Experience for Westfield’s Future Fashion

Interactive Motion Tracking Experience for Westfield’s Future Fashion

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