ABOUT

Brief
As part of Westfield’s Future Fashion event, we were tasked with creating a second experience that would require a high level of participation from visitors, whilst highlighting the three key trends - floral, denim and future modern.

Solution
Opting to utilise a motion capture system and a seriously large 5m video wall, we created an experience which, using depth sensing, skeletal tracking and a kinect 2, would track the movement of 4-6 guests and prompt an animated avatar in their shape to appear. As guests moved and jumped around in front of the wall, visual ‘trails’ relating to each season’s trends would be elicited would follow - glowing lines for ‘future modern’, woven threads for ‘denim’ and garlands of spring buds and descending petals for ‘floral’. Simple gestures such as jumping would result in denim rivets bouncing along the bottom of the video wall.

Results
The combination of Oculus Rift and Leap Motion systems was the first time such technologies had been used together publicly within a retail deployment and pushed the limits of what we’ve previously presented to the public.

The video wall experience garnered over 20,000 interactions from the public over the two weekends, whilst the VR experience attracted over 7,000 participants, one of the largest and most impressive virtual reality deployments to date.

Much of the content users saw and interacted with was procedurally generated in response to their body movements, this allowed infinite variations. The core of both experiences were developed in Unity building on INITION’s in-house experience creating engaging, interactive experiences.