About me

I am a general management and marketing expert with a strong data and scientific background and I am currently the global CMO at Deliveroo, helping to build the definitive food company.

I specialize in data driven growth, global marketing strategy and team leadership in fast growing international marketplaces - I have led large teams and organisations and have worked across Europe, South America and APAC.

Before becoming global CMO at Deliveroo, I held the position of Group CMO at Treatwell, Europe's number one marketplace for hair and beauty appointments. Previously, I was Country Manager in Spain for Treatwell, building the business in the market from the ground up. Before joining Treatwell, I was CMO for Groupalia - one of Spain's leading daily deals platform - and held different product and marketing positions at Atrapalo, the online travel agency based in Spain which operates across 11 countries throughout Europe and South America.

With a Masters in both mathematics and industrial engineering, I also have a MBA from IESE Business School, and my passions include running as well as investing and working with early stage start ups.

Top 100 Influencer of the Year 2019Influencer of the Year
Creativepool member since 25 February 2019