Eric Haas
Art Director / Industrial Designer
ABOUT
For the 3 Mezcal varieties (Joven, Reposado and Añejo) of "CHULELE" I modeled the bottles including the tags and rendered highly photorealistic 3D visuals.
The bottle label consists of two parts:
- one part (antlers & brandname) is printed directly on the bottle,
- while the other part is a paper label (name & info) placed exactly on the corresponding space.
If you look through the back of the bottle, you can see the direct bottle print under the label.
Labeldesign by Marco López (Ideográfico)










