Iñaki Saiz Roiz Creative Art Director

ABOUT

Brand film for the global launch of Enjoy the Ride, woom’s heartfelt campaign celebrating the emotional journey of childhood through the simple act of riding a bike. From wobbly first pedals to fearless teenage rides, the film captures growth, freedom, and discovery — all on two wheels. Austrian brand woom designs lightweight, high-quality bikes specifically for kids, focusing on ergonomics, safety, and pure joy. This campaign brings their mission to life: not just selling bikes, but supporting every child’s path to independence.

Creative Concept, Art Direction & Film Direction.

MADEIT CREDITS

  • woomClient
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