ABOUT

Brand film for the global launch of Enjoy the Ride, woom’s heartfelt campaign celebrating the emotional journey of childhood through the simple act of riding a bike. From wobbly first pedals to fearless teenage rides, the film captures growth, freedom, and discovery — all on two wheels. Austrian brand woom designs lightweight, high-quality bikes specifically for kids, focusing on ergonomics, safety, and pure joy. This campaign brings their mission to life: not just selling bikes, but supporting every child’s path to independence.

Creative Concept, Art Direction & Film Direction.