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22 BILLION shoes are thrown into landfills every year because they are made with non-recyclable plastics and toxic materials. ZebraOasis, a brand dedicated to sustainability, is launching the world’s first 100% recyclable and biodegradable shoe on Kickstarter.

The goal of this Kickstarter video is to educate audiences about the environmental impact of the shoe industry without being heavy-handed. ZebraOasis requested the video feel lighthearted while captivating audiences with an unexpected story. The dialogue also needed to highlight the key features of the revolutionary hemp shoe without sounding like a marketing pitch.

The comedic story is about a man who refuses to wear shoes because he does not want to contribute to the landfill crisis. A friend brings him unknowingly to a support group for people who share his beliefs. The group presents a solution to the shoeless man: a pair of shoes that are recyclable, biodegradable, and soft as an "angel's tushy.”

The script required an extensive casting process to find the perfect “Breakfast Club” assortment of unique and interesting characters. The back-and-forth dialogue is fast-paced and coordinated with the positioning of each person to create a captivating flow. In post-production, the odd (and almost creepy) soundtrack adds to a cult-like tone that is sure to keep you guessing what happens next!