About me

Provided strategic leadership for marketing and product management globally through the development of promotional offers for a wide ange of websites to profitably address key strategic markets. Created the market intelligency that combined market planning, market identification and granular segmentation with elements of product development and management of promotional offers. Developed the value equation and propositions for new offers with the appropriate mix of executable activities and messaging to gain momentum. Innovated new ways to gain share of wallet and address specific customer pain points with creative combinations of capabilities.
- Strong knowledge of functions relevant to marketing and product management including sales, market segment analysis, purchasing, product engineering, production, cost analysis, quality, and customer service.
- Attention to detail, flexibility, and ability to collaborate with others through appropriate influencing and negotiat