About me

When I was 4 year old, I almost chocked myself to death on a Times New Roman Font. Well, for mostly people, its impossible but when someone is literally raised in book shop and printing press, these odds have pretty good chances.

Born on March 30th, 1980 in India. My father had a small block printing press dealing in stationary, merchandizing and promotional materials. Branding is in my blood. Graduated from Delhi University and afterwards worked and lived in Pune, Singapore, Abu Dhabi and Dubai, my career is an amazing journey spanning 20 years, fueled by passion for branding, advertising and creative designing to solve complex business problems with expertization in high ticket size verticals like Premium Real Estate, Apparels, tourism and startups.
My work is fun. It has to be. For me, branding is creativity having fun with data backed logic and reason. I hold firm footings on traditional marketing / advertising strategies while I am always eager to adopt new mediums and platform to get maximum results. I am able to quickly understand the persona and behaviour of my ideal end user and same time, I can pin point the stregth and weakness of my closest competitors. And exactly here, logic and reson come into play to keep me few steps ahead of the them.
Weaving the perfect story for my audience - this is what I love to do. And when story is told on right time, results starts pouring in.
In last 6 years, I grew up from a aggressive brand designer to a cold blooded brand manager having great time with European and American Clients like -
Catherine Bloom
Neiman Marcus
Quinn Studio
Cystic Fibrosis Foundation
Andales on the Bay
Hook the Cure
Podprintz
Novoron
CMLA

Skills - Content Wireframe Design, Content & Story Development, Art Direction, Graphic Designing, Web Designing & Development, Social Media Creatives

Tools - Adobe Photoshop, Adobe Illustrator, Adobe After Effects, CorelDraw, WordPress, Shopify,
Verticals - All industry sectors - from banking to cosmetics, from IT to fine books and from luxury hotels to online communities. But Real Estate and Apparels have my heart.

Skills

Brand / Logo Design, Brand Management, Brand Stategy, Branding, Content Management, Illustration, Photoshop, Social Media, Sound Design, Video Production, Web Design, Web Development

Sector Experience

Brand Management

Clients

Ahamax, Andales on the Bay, CMLA, Cystic Fibrosis Foundation, Hook the Cure, Novoron, Pacific Group, Podprintz, Ralex Global, Times Infrastructure, Triyom Realty