About us

Throughout our history, our best ideas have come from our biggest challenges, and we believe this is what makes us different. Today, IKEA is one of the most well-known home furnishing brands in the world and, if we include the many thousands employed by our suppliers, around one million people is working with us to make our vision to create a better everyday life for the many people become reality. And this is just the beginning. Like Ingvar Kamprad used to say, “Most things still remain to be done. A glorious future!”

IKEA's articles

Taste is our most-used tool and AI cannot replicate it

The Most Creative Campaigns of 2025

The Best Uses of Emerging Tech So Far in the 21st Century

Why Brands Need to Step Out of the Screen in 2025

The Most Innovative Spaces of 2024 #YearInReview

Reputation on Sale? The Hidden Risks of Black Friday #HolidaysMonth

Why almost half of adland is wary of working on sustainable campaigns

Green by Design: How Creative Brands Are Feeding into the Circular Economy #SustainabilityMonth

Are Parody Ads the Laziest Form of Advertising? #MarketingMonth

The most sustainable ad campaigns of the 21st century | #SustainabilityMonth

From benches to beds – Ad land’s best unconventional campaign stunts

Check out the most mind-blowing print campaigns of 2021