About me
As Creative Director at R/GA London, since joining the office in 2014, Igor has been leading the global transformation of Siemens as an employer through branding and immersive employees experiences, gave a vision to the largest UK videogames retailer GAME, taught the world how to use Microsoft devices, immersed clients in VR for an innovation healthcare startup from Stevanato Group and evolved the Priority platform for the UK telco O2.
With more than 19 years industry experience in interaction design and through the line communication, Igor has seen several aspects of the evolution of digital advertising and communication. Coming from an illustration and fine arts background, he always nurtured his passion for technology through systems to tell meaningful stories for brands, products and campaigns.
Before joining R/GA he transformed the digital offering in agencies like iris worldwide and more traditional above the line DLKW/LOWE where he was leading the global accounts of Sony mobile, Volkswagen, Shell/Ferrari motorsports, and several Reckitt Benkiser brands. Prior to that he researched and developed for studios like Digit redefining their brand identity and offering, AKQA London and Singapore working on Nike and Orange account and launching the XBOX 360 brand in APAC as creative director of the Singapore office and Attic Media and Cisco experimenting on interactive TV platforms and game design.
Skills
Advertising, Brand / Logo Design, Character Design, Creative Direction, Digital Strategy, Illustration, Interactive Design, Interface Design
Sector Experience
Advertising, Branding, Communications, Design, Interactive
Awards
Clients
Adidas, Durex, Ferrari, Maserati, Microsoft, Nike, Reckitt Benckiser, Shell, Siemens, Sony, Stevanato, volkswagen, Xbox