ABOUT

Itec Systems are the developers of Itris, a bespoke software system for recruiters. Itris gives recruitment consultancies the optimum tools and features to manage their business and plan for the future.

Brief:
Having already worked with ifour to develop their branding and responsive website, they then set us a brief to work our magic on a national print advertising campaign for their software product 'Itris'. The adverts are to appear in trade publication 'The Recruiter' magazine. The brief was to focus on the attributes of this clever software but with a humorous spin. We could use photography, illustration or straight copy to get the message across to its audience.

ifour design agency solution:
The brainstorming meeting was great fun as the design team bounced around all their ideas. One idea would lead to another and another. These were developed into concepts and submitted to the client for review who was very happy with the options presented. The chosen concept has been developed to create a funny series of adverts focusing on the cleverness, power and other attributes of the software. Using 'the Itris budgie' to show off his skills and strengths we encourage people to think about what the software can do too!

Deliverables:
Seasonal and topical advertising campaign to run throughout the year.