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Features

Turn up the volume on your brand identity

It’s obvious when you think about it. Your brand speaks to your audience. It occupies ‘mental space’ in the minds of your most loyal consumers. You NEED to know how it sounds to your customers. But you probably won’t find...

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Inspiration

The stylus is mightier than the sword

In an image-saturated advertising world, it can seem like an impossible task to defend your brand from invisibility. When it comes to finding a direction for your brand, rebrand or campaign, it’s easy to feel overwhelmed. Your instinct may be...

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Features

When silence speaks volumes for brands

Calling all marketers - we carry a responsibility to our brands. The responsibility to only speak when we have something of value to say. There was an article doing the rounds recently written by an influencer who recommended publishing content...

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Features

How diving for data could be the making of creativity

Big data is everywhere. Everywhere we go, companies capture our details, learn how we choose, what we purchase and when we walk away. This flood of information creates vast oceans of data, requiring behemoth computers to filter, analyse and refine it...

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Design

Content strategy part II: black hole avoidance

Part I of this content mini-series discussed the what and the why of content strategies. Here, we’re going to talk about how to put it into practice and start building a strategy. Bearing in mind our night sky analogy (North Star = website....

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Design

Content strategy part I: saddling shooting stars

Look up at the sky on a clear night and it looks like chaos. Beautiful, omnipotent chaos. But let your eyes adjust and you’ll see law and order up there. We’re not arguing there’s purpose in the layout of the sky, but there is sequence and...

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Design

hi, this is a campaign blog

Okay, you’ve got my attention. I’ll give you five minutes. Thank you! If you are in business, the chances are that you have something important to say. Something distinct, unique and compelling to make prospective customers buy what you’re...

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Design

Four ways to sharpen your decision-making

A study from Columbia University found that on average, most people are stalled by more than 70 decisions a day. Every day. All across the land, marketers are crafting plans designed to persuade, cajole and coax their target audiences to experience...

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Design

Let’s pretend - Social influencers turn virtual

Activists, trendsetters, mummy bloggers, Youtubers, pet influencers, unboxers and Instagrammers. Everywhere you look on social media there is someone trying to steer your choice for your next purchase, be it a snack, trainers or a new car. But what...

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Design

We’re all consumers! so ditch the B2B-B2C divide

Picture this – a 30-year-old woman is lounging on her sofa, browsing her phone, wanting to buy some shiny new headphones. Next day, the same woman is at her desk and browsing her PC, this time making a key purchasing decision on office entry...

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Technology

Sit back and relax - Marketing Automation has it covered

It’s a dream. There you are, lying back in the sun, drink in hand, while your business sails majestically ahead with just an occasional touch on the tiller from you. Of course, you don’t want to feel guilty about your marketing and sales teams...

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Design

Six at the Muse Creative Awards 2018

From more than 1,350 submissions from 37 countries, ifour has won one Platinum, four Gold and one Rose Gold awards in the 2018 Muse Creative Awards. The winning works were created by our team of senior designers, strategists and developers at the...