ABOUT

PR Video showcasing the experience we created for Sony Pictures' film, "LIFE" starring Ryan Reynolds, Jake Gyllenhaal, and Rebecca Ferguson.

THE BRIEF

Generate widespread social buzz around the upcoming space thriller, establishing LIFE as the heart-pounding blockbuster of the season.

OUR APPROACH

Challenge moviegoers to step directly into a scene from the film, and experience the action first hand.
With integrated social sharing, the hair-raising 4D experience spawned thousands of horrified user reaction videos, ready to infest social media.

THE RESULTS

Following the Los Angeles launch, the campaign expanded internationally to the UK, scaring over 10,000 guests and providing a social reach of over 5 Million impressions.

The collaboration between ICHI & Sony Pictures successfully presented LIFE as “the most intense movie experience of the year”, combining innovative technology with one irresistible question... Can you handle LIFE?