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Concept
Together we celebrated 70 years of Porsche by profiling four legends and their Porsches that together, epitomise the iconic brand.

Execution
Coinciding with their cars being released in CSR2, we created four editorial videos, each with their own distinct flavour. Shot at Silverstone Raceway in the UK, Tokyo, LA, and Santa Cruz, each episode honed in the contributor’s background and history with Porsche, their unique take on the brand’s legacy, and of course the specific Porsches that define their own personal legacies and identification with the German superpower.

Results
With new fans and existing players alike flocking to the game to be a part of the celebration, our emotive, inspiring, and just plain cool content successfully positioned the brand partnership.
+668% increase in new YouTube subscribers Worldwide
+11% uplift in engagement across all channels Worldwide
+37% uplift in impressions across all channels Worldwide
+52% increase in avg. daily total reach Facebook

Date created: August 2018 2018-08-01T00:00:00+0100
Date published: 24 February 2019 2019-02-24T18:37:54+0000

MADEIT CREDITS

  • Jamie ConnorsClient
Annual 2019 ShortlistCSR2 / Porsche 70th AnniversaryBranded Content

CSR2 / Porsche 70th Anniversary

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