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About us

ICF Olson is a customer experience agency. We focus not on specific channels but on the entire communications ecosystem and the journeys that audiences take through it.

We do this with one overarching principle: we are powered by empathy. It’s a belief that in today’s rapidly-evolving world, the real power is in the hands of people. To succeed, brands needs to be relentless in observing them, understanding them, being where they are, and most importantly, delivering real, tangible value to them. Why would people engage? Why would people care? Why would people share? These are the questions we constantly ask ourselves.

We avoid traditional models of segmentation and blend the art and the science of psychographics through our Anthrolytics™ practice, which fuses the human perspective of anthropology with the data-driven rigour of analytics to get to what matters for people and brands. Then we bring this to life with a dynamic team that knows how to bring together the power of a big idea with a scalable approach to content and the agility to deliver right time engagement.

We are unlike any traditional holding company agency because we’ve never developed a dependence on paid media to fuel our business – and we have built an integrated operating model to avoid silos based on outmoded agency models. Our approach has earned us recognition from organizations across the marketing spectrum.

Details

Founded2019

Size500+ People

Ranking

#334 Ranked Advertising Agency

Achievements

Bronze3Shortlisted x 3

See all achievements

Recommendations

Currently No Client Rating

Skills

Advertising

Sector Experience

Advertising, Brand Management, Branding

Clients

Boston Pizza, Canadian Red Cross, Dalhousie University, Hisense, Home Depot, Laura l Melanie Lyne, Movati Athletic, Nestlé, Pampered Chef, Wiley

Awards

Cannes Lions - Bronze, Cannes Lions - Gold, W3 Award

Activity

Connections0

Followers249

Following0

Likes4

Creativepool member since 18 January 2018

ICF Next's achievements

Site Achievements

2 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2018

The Pool Party for Canadian Red Cross Bronze Advertising: Digital Shortlisted Advertising: Film Shortlisted Advertising: TV Shortlisted Branded Content

Featured work

Projects picked by the Creativepool editors for the homepage.

Calorie Burning URL

27 October 2021

The Pool Party

30 January 2018

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