About us

ICF Olson is a customer experience agency. We focus not on specific channels but on the entire communications ecosystem and the journeys that audiences take through it.

We do this with one overarching principle: we are powered by empathy. It’s a belief that in today’s rapidly-evolving world, the real power is in the hands of people. To succeed, brands needs to be relentless in observing them, understanding them, being where they are, and most importantly, delivering real, tangible value to them. Why would people engage? Why would people care? Why would people share? These are the questions we constantly ask ourselves.

We avoid traditional models of segmentation and blend the art and the science of psychographics through our Anthrolytics™ practice, which fuses the human perspective of anthropology with the data-driven rigour of analytics to get to what matters for people and brands. Then we bring this to life with a dynamic team that knows how to bring together the power of a big idea with a scalable approach to content and the agility to deliver right time engagement.

We are unlike any traditional holding company agency because we’ve never developed a dependence on paid media to fuel our business – and we have built an integrated operating model to avoid silos based on outmoded agency models. Our approach has earned us recognition from organizations across the marketing spectrum.

Skills

Advertising

Sector Experience

Advertising, Brand Management, Branding

Awards

Cannes Lions - Bronze, Cannes Lions - Gold, W3 Award

Clients

Boston Pizza, Canadian Red Cross, Dalhousie University, Hisense, Home Depot, Laura l Melanie Lyne, Movati Athletic, Nestlé, Pampered Chef, Wiley