ABOUT

75% of those dealing with cancer suffer financial hardship. To make matters worse, benefits were taking up to three months to come through.
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​Macmillan were campaigning to change legislation so that people diagnosed with cancer would receive their benefits sooner. As part of a wider campaign, I was asked to create two emails, one to MPs and one to journalists, asking for their support.

An email could only achieve so much: what happened next was the creative opportunity.