ABOUT

Land Rover are sponsors of rugby at a grassroots level. Our task was to elevate this higher than O2’s sponsorship of the England rugby squad by creating a viral piece that would generate plenty of controversy. People are still talking about it. Job done.

What started out as a viral film ended up as a TV commercial - shown in its entirety on the BBC’s Football Focus, followed by a two-minute debate. Sky Sports also showed the complete film on their Saturday morning football show, Soccer A.M. I have no idea what the value of such airtime would be.