About me

I wanted to be a computer programmer and got my start with Compuware in 1998 (on-staff at Ford Motor). In 2000, I made the transition to marketing and advertising as a Digital Producer at Campbell-Ewald. I became a Creative Director in 2006. Through 2015, I helped CE win, grow and retain business, built many high-powered creative and digital teams, and produced award-winning, innovative and memorable campaigns and digital applications along the way.

In August 2015, I accepted an Executive Creative Director position at Weber Shandwick, with the goal of building a creative practice within a traditional PR agency. After quickly adapting to the culture and mindset of PR, we added new business (including social media), transformed a production team of seven into a powerhouse creative team of 40+ across multiple locations, produced award-winning stories and campaigns, and helped to shift the culture.
In October 2021, I made the transition client-side to help Ford Motor Company build the Ford Pro brand to electrify commercial business fleets with a combination of software, charging, service and financing. Backed by an industry leading lineup of commercial vehicles. I oversee all brand creative and content working alongside in-house teams and helping to direct our agency roster that includes Weiden+Kennedy, VMLY&R, VaynerMedia, BCW Global, Jackson Dawson, Latcha & Associates, One Magnify and more.

To date, my work has been recognized with 140+ awards across multiple functions and industries. Having led agency creative in digital, traditional advertising, social media, branding and PR — and in-house across CX, sales, dealer, corporate, and experiential teams — I've developed a unique ability to truly look at ideas through multiple lenses, helping to drive strategic and creative integration across channels and functions; while also being able to adapt my pitch to a variety of audiences ranging from product and marketing managers to tech and sales teams to C-Suite.

Skills

Advertising, Branding, Content, Copywriting, Creative Direction, Digital Marketing, Digital Strategy, PR, Presentation, Public Speaking, Script Writing

Sector Experience

Advertising, Automotive, Branding, Film (Short / Documentary), Government, Interactive, Marketing, Military & Defense, Mobile, New Media, Online / Web, PR, Social Network / Community, Sports, Travel & Leisure

Clients

Alltel Wireless, Cadillac, Carhartt, Carolinas Healthcare System, Chevrolet, Consumers Energy, Detroit Eastern Market, Detroit Lions, Ford Pro, General Motors, GMC, Kaiser Permanente, Onstar, OwensCorning, Priority Health, Pure Michigan, Spectrum Health, U.S. Navy, USAA