Iael is a Swiss-Uruguayan multidisciplinary designer, musician and digital artist passionate about creating brand stories and concept-driven design solutions for forward thinking people and businesses. She has 10 years of experience both working independently and in different advertising agencies, design studios and marketing consulting firms.
She always strives for innovative ideas, being very flexible style-wise and keen on experimenting. She considers herself a conceptual thinker, an idealist with a foot on the ground, dedicated and detail-oriented. She is up to speed and constantly curious about trends, world events and art history. She is confident written and verbal communicator in both English and Spanish, an independent and self-motivated individual that can seamlessly switch to team player mode.
Iael has studied industrial design and complemented her academic background with art direction, creative copywriting, fine arts and business administration courses. Over the years, she has specialized in branding and marketing strategy development for entrepreneurs and companies alike.
She believes that design is the ultimate universal language and the key to activating stagnating economies.