About me

I'm a catalyst. A shaper. A story teller. My style is no style. A blend of digital, traditional, social, and shopper. You might say my approach is Jeet Kune Do for a Sumo business. Originally an art director, I'm equally adept at writing.
As a creative director, I make agencies better-It's that simple. At each agency the task has proved to be similar. Make a muscle-car out of a mini-van. They were each a mess of broken processes and sagging morale. In each one I saw the potential for greatness. At each agency the results have been strikingly similar. We've won pitches we weren't supposed to, saved accounts we were told were past saving and won awards that got us noticed.
My work connects people to brands. I look to find the inherent truth in each brand and then tell that story simply, and provacatively. It turns engagement into results. In other words, it works. With every brief comes the pressure to do it again. Patton once said "Pressure makes diamonds". Let's