About us

Brand Strategy Agency combining skills from Consumer Insight and Creative Agency worlds with commercial and strategic acumen of the Client-side world.

Our senior team come bring their knowledge from backgrounds in either brand strategy and commercial stewardship, or consumer insight, data analysis, and creative strategy.

Projects include Brand Positioning and re-Positioning, Communications development and Innovation Pipelining.

We are able to identify opportunity areas for brands but we remain discipline agnostic, so we don't have a full-time design function. Our primary objective is to generate and stress-test the powerful thinking and briefing tools that make a brand truly distinct in today's world.

We have experience across a vast number of sectors - including FMCG, travel, beauty, automotive, personal care, home care, oral care, to name a few - but in our experience, brand is brand. The fundamental building blocks of your audience, your proposition and your values will always need to be in place, regardless of category.

Some of our more established clients have already got their brand in place and need to finesse their communications or marketing framework. Others who are earlier in their lifecycle, know what the product is but will need a combination of primary audience research, analysis and strategy to work through what makes their brand distinct in a crowded marketplace.