About me

Humberto Fernandez was born in Rio de Janeiro and started advertising 25 years ago. In 2006 he moved to Sao Paulo to work at Africa DDB Brazil as a senior art director; in 3 months, he was promoted to creative director for Banco Itaú and Mitsubishi Motors. In 2013, still in Africa DDB, he became the Agency's Head of art and group creative director of accounts like VIVO, Anheuser-Busch InBev( Brahma and Budweiser), and Mitsubishi Motors. In 2013 achieved the #1 art director feature in Lüerzer's Archive's annual ranking. In 2016 he joined J. Walter Thompson Brazil as ECD. There he helped lead the agency J. Walter Thompson for the second position among the most awarded Brazilian agencies in Cannes, offering creative solutions to clients such as Coca-Cola, Bayer, Tramontina, AA, Kit Kat, Heineken, and Café Pilão, among others. In 2016, Humberto was one of the 20 ECD most awarded according to the Big Won Report. In, 2018 accepted the challenge of Rynaldo Gondin to join Heads SP, a start-up in just one year, I helped conquer accounts like Boticário, Amil, and Banco Original. In July 2019 he returned to the agency Africa DDB as ECD, working for Vivo and BRF accounts. In 2021 Humberto joined FCB Health NY as SVP, Group Creative Director. On August 1st of, 2022, he came back to the consumer market and joined BBDO NY as Executive Creative Director. In his career, he has won many, including 27 Cannes Lions, 11 The One Show, 7 D&AD,16 Clios, FaceBook Global, MMA Smarties, 5 Effies, 7 LIA, ADC, FIAP, 2 GP at El Ojo, NY Festivals, Communications Arts, etc. Humberto worked in agencies like Africa DDB, J. Walter Thompson, Publicis, and Salles DMB&B and worked for the biggest advertisers in Brazil

Skills

Advertising, Art Direction, Creative Direction, Graphic Design