. . .

About me

Hugo Veiga, a blend of Portuguese and Brazilian souls, is obsessed with expanding creative frontiers.

His early career includes roles as a screenwriter and actor in Portuguese TV comedies, dubbing TV cartoons, and creating the animation character Azevedo. He also won two Lisbon Improv Theater Competition editions and created Clio On_Tour, a Renault Clio edition, launched in 2005.

Professionally, he co-founded AKQA São Paulo in what became his proudest journey so far. The studio created projects for innovative brands and artists such as Usher, Elton John, and Lady Gaga. AKQA São Paulo has been celebrated as WPP's Happiest Office in the World in 2018, Cannes Lions Latin America Agency of the Year in 2019, One Show Latin America Agency of the Year in 2020; and Cannes Lions Best Brazilian Agency in 2023. Additionally, the studio has won a Grand Clio for five clients over five consecutive years.

Hugo's portfolio includes four Cannes Lions Grand Prix - Titanium for "Dove Real Beauty Sketches," Media for "Air Max Graffiti Stores," Entertainment for Music for "Bluesman." and Digital Craft with "Nike Never Done Evolving, feat Serena." - Grammy nominations, Fast Company's World Changing Ideas, Best Ad by Time Magazine, as well as the iconic UNICEF Human Rights Seal.

Committed to social impact, Hugo supports initiatives like Soma+, guiding over 3000 students who lack university opportunities. He serves as an advisory board member for Zero Emissions World, a global philanthropic organization focused on social and environmental impact through gamification, storytelling, and trusted partnerships.

Despite his lousy voice, in 2020 he debuted as a musical artist under the alter-ego gohu. The first single from "Terra da Faina" was named "The Quarantine Anthem" by MTV Portugal. In 2022, he released "Imbassaí", his second album. If you meet Hugo in person, avoid mentioning gohu unless you're ready for an extended conversation. You have been warned.

Details

LocationSão Paulo, United States

Tagged Job TitlesCreative Director

Achievements

Pro member:

Pro accounts have added benefits for Creativepool members. To get your Pro account go here.

Contributor:

Hugo has been a Contributor since 25th November 2015.

Invitex3

3Top 100 Creative Leaders x 3

See all achievements

Recommendations

Currently No Recommendations

Activity

Connections1 Followers172 Following2

Likes0

Creativepool member since 11 February 2016

Hugo's achievements

Site Achievements

Pro member:
Pro accounts have added benefits for Creativepool members. To get your Pro account go here.

Pro member
Contributor:
Hugo has been a Contributor since 25th November 2015.

Invitex3 Contributor

7 Featured

Creativepool Annual

Listing of award wins in Creativepool's awards

Annual 2026

Top 100 Creative Leaders

Annual 2025

Top 100 Creative Leaders

Annual 2024

Top 100 Creative Leaders

Featured work

Work picked by the Creativepool editors for the homepage.

26 October 2021

22 October 2021

7 October 2021

1 October 2021

21 September 2021

14 September 2021

30 November 2020

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.