About me

Ecommerce and digital marketing lead with more than ten years' experience growing online businesses across retail,FMCG, luxury and manufacturing. I've launched and managed international stores in the UK and Middle East, led a Magento-to-Shopify migration, and run paid media budgets of up to £2,000 a day, delivering a ROAS against seven-figure annual revenue. Equally comfortable setting the strategy and rolling up my sleeves to build it: hands-on with Shopify, Adobe Commerce (Magento 2) and WordPress, from site build and content through to PPC, email, SEO and reporting.

KEY ACHIEVEMENTS
- Managed Google Performance Max, Meta Ads and Amazon PPC with a combined budget of up to £2,000 per day,
achieving a ROAS and supporting £1M+ annual turnover.
- Built and scaled on Magento 2 Commerce into one of the largest online vaping retailers in the UAE.
- Promoted from Senior Ecommerce Executive to Head of Web & IT at Xyfil within two years, managing five brand
websites and an offshore Magento 2 development team.
- Launched TikTok Shop, implemented Google Enhanced Conversions and grew the Amazon FBA/FBM channel at A
Quarter Of, a £1M-revenue Shopify retailer.
- Grew digital and marketplace sales by 16% in one year at Atom Scientific as the first hire in a new ecommerce team

Skills

Analytics, Business Analysis, Campaign Planning, CMS, Content, Content Management, Direct Mail, Email, Email Design, Graphic Design, Interactive Design, Interface Design, SEO, Social Media, Web Design, Web Development

Sector Experience

Automotive, Design, Digital (SEO, PPC, SEM...), E-Commerce, Marketing, Social Network / Community, Travel & Leisure

Clients

Alfa Romeo, Cambria Autos Plc, Cumbria Cruises, Dacia, Direct Holidays, Doing Good To All Ltd, Fiat, Jeep, Peel Liverpool airport websites, Renault, The Co-operative Travel, Thomas Cook, Volvo