About me
I possess a solid foundation in design and extensive project experience, specializing in brand visual design, user experience optimization, and cross-media creative production. During my academic years, I achieved excellent grades and won multiple international awards, such as the Platinum Creativity International University Student Graphic Design Competition (Gold Award) and the North American Applied Arts Design Competition (Bronze Winner). My internship experience spans creative and brand design, including collaborations with international brands. I delivered high-quality visual designs for projects like the TCL Asian Games and TCL x FIBA and independently completed comprehensive brand designs, such as the branding system and derivative designs for the large bar "Fog Island."
I am proficient in design tools such as C4D, Rhino, and Procreate, combining market research skills to efficiently create designs that balance aesthetics and commercial value. Additionally, I excel in team collaboration and leadership, having served as president of a student organization, where I enhanced team cohesion and the group's overall influence. My fluency in both Chinese and English enables me to communicate seamlessly in international environments, effectively integrating creativity with strategy to empower brands.
Skills
Brand / Logo Design, Motion Graphics, Social Media, User Experience Optimization
Sector Experience
Advertising, Branding, Design, Print