About me

I'm a senior brand, communications and marketing leader. I have 18 years' international experience and a demonstrated track record in developing fundraising, communications and advocacy strategies and driving brand awareness, engagement and growth across multiple markets, including the UK, EMEA, Asia Pacific and North America.
Currently a senior leader at global environment organisation, WWF, I'm responsible for overseeing the UK brand and communications strategy. I'm the Director of WWF's Brand & Design team, leading creative marketing campaigns, providing strategic brand consultancy and managing media budget. I also lead the Strategic Communications team, setting direction for WWF's major external communications moments and campaigns in order to achieve change and grow support for the organisation.

Work
Articles
Achievements
Activity

Holly's achievements

Judging

Holly Mckinlay has sat on the Creativepool Annual jury.

Annual 2023 Judge Social Good

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