About me

I'm a senior brand, communications and marketing leader. I have 18 years' international experience and a demonstrated track record in developing fundraising, communications and advocacy strategies and driving brand awareness, engagement and growth across multiple markets, including the UK, EMEA, Asia Pacific and North America.
Currently a senior leader at global environment organisation, WWF, I'm responsible for overseeing the UK brand and communications strategy. I'm the Director of WWF's Brand & Design team, leading creative marketing campaigns, providing strategic brand consultancy and managing media budget. I also lead the Strategic Communications team, setting direction for WWF's major external communications moments and campaigns in order to achieve change and grow support for the organisation.