About me

My journey in Communication and Marketing ignited at 17 as art director, crafting brands, illustrations, CD covers, and websites for small companies and rock bands. My academic voyage at ESPM São Paulo solidified my skills, launching a trajectory illuminated by collaboration with luminaries in Brazilian advertising, garnering recognition from the esteemed Creative Club of São Paulo - a testament to my dedication and innovative prowess.

My voyage has been both international and diverse, wherein I have led remarkable triumphs for small startups, established companies, and renowned global entities. My portfolio shines with projects for esteemed brands such as Coca-Cola, Heineken, Dell, L'Occitane, Chilli Beans, and Rede Globo.

Over my career spanning more than 22 years, I came to a pivotal realization. The conventional approach of many agencies was skewed towards solutions, often at the expense of understanding the core problems. My penchant for challenging norms and championing bold ideas set the stage for my entrepreneurial journey.

In 2007, I ventured into uncharted waters by founding my own agency, even as opportunities beckoned from the world's largest advertising firms. In 2018, the evolution was manifest, as BigHead transformed into Buu Digital, a pioneering digital agency. Here, we chart the territory of exponential growth, employing cutting-edge digital transformation concepts.

Buu Digital stands as a symbol of innovation, rooted in Agile principles and guided by a strategic compass firmly aligned with client objectives. Our pursuit of excellence is characterized by precision in measurement, continuous improvement, and focused on delivering value.

Our legacy is marked by accomplishments that resonates. We were the first in America Latina to bring Augmented Reality with Image Tracking to the web for giants like Heineken and Champions League. We engineered the world's biggest audience pike of an AR campaign for the Bank Bradesco, achieving a staggering 260,000 users connected at the same time within a mere 3 minutes - The Voice Brazil.

Additionally, we've embarked on groundbreaking ventures like Augmented Reality Magazine Covers for Versatille and the inception of the first Virtual Mirror on a prominent television show (Big Brother Brazil) in collaboration with the global eyewear leader, Chilli Beans.

In addition to achieving all these milestones, I also managed to found and lead two startups (Marmis Congelados and Toft Market Conveniências) just months before the pandemic hit. With the Buu Digital team overseeing the operations, I successfully sustained their growth, tripling their revenue each year, even after pivoting our strategies multiple times to keep the companies aligned with the evolving market needs and a customer-centric focus.

Let's embrace innovation, challenge conventions, and redefine what's possible.