About me

A pioneer in the Brazilian digital landscape; Hiro grew up in Rio de Janeiro but while half of him is Brazilian and very creative, the other half is Japanese and extremely analytical.

He is a multidisciplinary professional with more than fifteen years of experience in Digital and Innovation, having occupied several roles in big corporations, telecoms and internet companies in Latin America, as well as being an entrepreneur launching his own Internet start-up.

In 2006, he moved to London to pursue a master's degree in Marketing. Since then, he has worked as a digital strategist and planner for some of the best Top 5 advertising agencies and global brands in London. After 12 years in the UK, he's decided that it was time to face the challenge of living in Germany and run the digital and data strategy department at LG Electronics.

He considers himself a cool geek guy, and when he's not trying to catch up with pop culture or playing with his kids, you can find him building empires and deciding the destiny of millions of pixels in computer strategy games. His Brazilian half misses Rio's sunny weather, and the Japanese half couldn't agree more.

Skills

Branding, Digital Strategy, Strategy Planning

Sector Experience

Advertising, Airline, Computer Games, Consumer Durables, E-Commerce, Information Technology, Social Network / Community, Telecoms

Trade Associations

Advertising Association IAB UK