About me

Most problems are people-shaped: marketing, advertising, change, behaviour change, innovation, creativity, culture.

I'm an expert in people, their behaviour and how to change it.

I've written a number of books that explore different aspects of people and their behaviour: Welcome to the Creative Age, HERD, I'll Have What She's Having (with Profs Alex Bentley and Mike O'Brien), Copy Copy Copy and Creative Superpowers (with Daniel Fiandaca, Laura Jordan-Bambach and Scott Morrison)

I talk, I teach, I solve problems and help my clients do all of these, too.