About me

I'm a hands-on Design Leader with over 15 years experience in creating high-performing, user-centric design experiences. I specialise in taking ideas from concept to launch, reimagining user journeys to deliver meaningful impact.

My background spans Web3, AI, e-commerce, SaaS, media, fintech, telecom, and education - working with startups, scale-ups, and larger organisations alike.

My superpower

Skills

Brand / Logo Design, Brand Management, Brand Stategy, Branding, Campaign Planning, Motion Graphics, Presentation, Product Design, Strategy Planning, UX/UI, Web Design

Sector Experience

Accounting & Finance, Advertising, E-Commerce, Education, Information Technology, Marketing, Music, Retail, Telecoms

Clients

ACCA, BPP University College, Deutsche Telekom, European Bank for Reconstruction and Development, Hed Kandi, HMV, HMV Digital, Ministry of Sound, mtv uk, Orange Labs, Platts - Petrochemicals, The Carphone Warehouse, Vodafone

Recommendations
- 
Currently No Recommendations
Availability
Looking for work
Achievements
studiopro:Sheryl was verified as a studiopro on 22nd March 2022
Project featured:MTV Trax, music and entertainment App - Brand and Product Design
on 25th May 2017
Project featured:O2 Tracks Music App - Brand and Product Design
on 26th May 2017
Project featured:Flex Media Platform - Brand and Product Design
on 27th March 2020
Project featured:Curated Pieces, home decor retailer - Brand and Product Design
on 8th April 2020
Project featured:Lenstore, optical retailer - Brand and Product Design
on 13th February 2023
Contract
Freelance, Temp-Perm, Remote
Location
London, West London, United Kingdom
Skill Level
Senior, Director
Languages
English
Creativepool member since 29 November 2010