About me

I am a copywriter and communications specialist, with over 25 years experience of working on blue-chip campaigns. My background is in direct marketing where the focus is on writing for response. My specialism is writing for charities and non-profits. Positive responses to my campaigns have won me awards in the UK, Europe and the USA.

I have led creative teams in agencies, worked client-side as head of a marketing communications team - and today I use my experience to benefit my own clients.

Whether it's a direct mail pack, insert, brochure, video or website... words are at the heart of every communication. I produce carefully crafted, intelligent and meaningful words to make your messages stand out and get attention.

Also I am a director of Lucas Studio Limited working as part of a team to deliver an agency-style service to clients - marketing planning, copy and design, artwork, online and print.

Skills

Copywriting, Creative Direction, Digital Marketing, Marketing Proposition Development, video scripts

Sector Experience

Charity / Not for profit, financial

Awards

BMA (Medical), CIPR Excellence Awards, dma, DMA (US), EDMA

Clients

Age International, Age UK, Humane World for Animals, The Children, The Salvation Army