About me

Helen is a copywriting and communications specialist. She provides writing and communications support to an extremely wide range of businesses, ranging from large corporates and government departments through to smaller, niche enterprises. As a communicator, she is insightful, creative and persuasive: able to engage and influence internal business staff, customers and clients alike. Her sector expertise is second-to-none, and spans everything from aviation and automotive through to travel and tourism.

Helen approaches each project from both a creative and a strategic angle. Her writing is compelling, persuasive and very impactful - but she always ensures that it fits in with any existing materials or tone of voice. She has strong interpersonal and motivational skills, a very flexible style, and is an excellent coach. Many of her projects involve coaching and mentoring: a role that she is both comfortable and skilled at.

Sector Experience

AREAS OF EXPERTISE, Copywriting & Communications:, - Developing & presenting copy concepts; illustrating how these fit with an overall brand or strategy, - Writing creative copy for online environments (websites, blogs, Twitter, intranets), and offline collateral (magazine/newspaper articles, press releases, speeches, straplines, product names, jingles), - Developing ‘Tone of Voice’ guidelines and accompanying training materials, - Coaching budding communicators, and managing output from other writers, Marketing, Branding & PR, - Developing & authoring online & offline marketing and brand communications materials, - Developing & authoring marketing guidelines and measurement techniques, - Copywriting for brand launches, media events, conferences and advertising, - Copywriting for press releases, media packs, speeches and presentation

Awards

BMus Degree (2.1): Royal Academy of Music / King’s College, London, LRAM Teaching Diploma (2.1): Royal Academy of Music / King’s College, London, Melcrum ‘Black Belt’ in Internal Communications

Clients

Copywriting & Communications:, - Developing & presenting copy concepts; illustrating how these fit with an overall brand or strategy, - Writing creative copy for online environments (websites, blogs, Twitter, intranets), and offline collateral (magazine/newspaper articles, press releases, speeches, straplines, product names, jingles), - Developing ‘Tone of Voice’ guidelines and accompanying training materials, - Coaching budding communicators, and managing output from other writers, Marketing, Branding & PR, - Developing & authoring online & offline marketing and brand communications materials, - Developing & authoring marketing guidelines and measurement techniques, - Copywriting for brand launches, media events, conferences and advertising, - Copywriting for press releases, media packs, speeches and presentations, Employee Engag

Trade Associations

Copywriting & Communications:, - Developing & presenting copy concepts; illustrating fit with overall brand or strategy, - Writing creative copy for online & offline environments (websites, blogs, Twitter, intranets, magazine/newspaper articles, press releases, speeches, straplines, product names, jingles), - Developing ‘Tone of Voice’ guidelines & training materials, - Coaching budding communicators, managing output from other writers, Marketing, Branding & PR, - Developing & authoring online & offline marketing and brand communications materials, - Developing & authoring marketing guidelines and measurement techniques, - Copywriting for brand launches, media events, conferences and advertising, - Copywriting for press releases, media packs, speeches and presentations