About me
I have worked as a Copywriter at ASOS since June 2013. I write creative copy for the website, and product descriptions for womenswear, menswear and beauty. I also specialise in jewellery, working with buyers and other members of the production team in order to uniform jewellery copy across the site. I visit the studios on a daily basis in order to work with the clothes samples to find extra detail in order to improve copy across the website. I also work with the copy team to produce creative copy for the site, including category headers and brand blurbs, which are written to suit the house style. In addition to these tasks, I manage the ASOS Green Room Twitter account. This involves researching current trends and topics, posting and scheduling daily tweets, and I also create monthly calendars which I make a note of any relevant, upcoming events that we can tweet about. I also find images on a weekly basis that can be used for the ASOS Green Room Pinterest board.
I also work as a freelance copywriter. This has meant that I have had to tailor my writing to suit different audiences, and am responsible for sub-editing my own work. I have written many destination pieces for Monarch Airlines and Cosmos Holidays, as well as many blogs, press releases and advertorials for companies such as The Body Shop, J&J, Mira Showers and Heinz. I have also written hundreds of product descriptions for the launch of Matalan's new website which I uploaded directly onto their site, which was a huge responsibility to ensure that no mistakes were made.
I have completed a web editorial and social media internship at Hotcourses. This has involved writing and editing course snippets for hotcourses, and several articles for the website, as well as sub-editing pieces. I also worked on articles for the launch of the company's new international website, as well as voluntarily helping out with content on their charity website, . I worked hard optimising content for SEO and I uploaded content directly to the CMS platform.
In 2012 I completed an editorial internship at Simplifydigital, which involved writing a great deal of copy and content for the company's three blogs (simplifydigital, 3dtvwatcher and broadbandwatcher) and many examples of my writing can be seen here. I have worked with Umbraco and Magnus CMS platforms, as well as using Wordpress for both the Simplifydigital blogs and for my own personal blog. I have also done an internship at Harper's Bazaar Online, which taught me a lot about how fast the media and digital world moves.
I work to extremely tight deadlines and am highly dedicated to whatever task I am given. I am good at taking initiative as well as working from instructions. I can work both independently and as part of a team.
I also have my own online portfolio, which has samples of my written work at and I run a London-based blog at .
Skills
blogging, Copywriting, editorial, product descriptions, Social Media, tone of voice