About me

Hi there! I'm Hayley, a passionate and purpose-driven graphic designer with a talent for building brands that don't just look good but feel right. I believe great design is more than aesthetics—it's about creating meaningful connections, telling compelling stories, and leaving lasting impressions.

My Approach

As a graphic designer, my goal is not to make "pretty pictures" but to craft intentional visuals that reflect a brand's personality and purpose. I specialize in translating ideas into designs that resonate with audiences, inspire trust, and communicate effectively. Whether I'm shaping a new brand, refreshing an existing one, or designing a campaign, I ensure every creative decision aligns with the bigger picture.

What I Bring to the Table

With 10 years of experience working with startups, SMEs, and established companies, I've developed a versatile skill set that allows me to adapt to diverse industries and challenges. My expertise includes:

Branding and Identity: Helping businesses find their voice and stand out with cohesive, recognizable branding.

Graphic Design: Creating engaging designs for digital and print media, from brochures and social media posts to advertisements and presentations.

Campaign Development: Designing visuals for targeted campaigns that connect with audiences, such as my TikTok collaboration for Linnworks, where I successfully bridged the gap between Gen Z's energy and a corporate B2B audience.

Strategic Design Thinking: Merging creativity with strategy to solve problems and drive results.
My Career Highlights

Startups and Rebranding: I've worked with multiple startups to establish and elevate their brands. A standout project was my work with Linnworks, a finance tech company, where I played a key role in their rebranding following an equity acquisition. This included developing visuals to align with their evolving mission and target audience.

Campaign Leadership: I led a challenging campaign with TikTok in collaboration with Linnworks, balancing the platform's youthful vibrancy with the needs of a more corporate, professional audience.
Collaborative Expertise: I thrive in hybrid roles that balance solo exploration with team collaboration. I love bouncing ideas off others to refine concepts and achieve the best results.

Why Work with Me

Clients choose me because I bring creativity, professionalism, and a clear focus on results. I prioritize communication, ensuring I understand your vision and goals so I can deliver work that exceeds expectations. Whether you need a fresh brand identity, a dynamic campaign, or visuals that make your company unforgettable, I'm here to help.

When I'm not working on design projects, you'll find me exploring new creative trends, sketching ideas for fun, or diving into books and podcasts on branding and storytelling. I love discovering new ways to innovate and inspire, both in my work and in life.

Let's Create Something Incredible

If you're looking for a designer who brings passion, creativity, and a strategic mindset to every project, let's chat! Whether you're starting a new venture or looking to elevate your brand, I'm ready to help you make an impact.

Skills

Animation, Brand / Logo Design, Branding, Editorial Design, Graphic Design, Print Design

Sector Experience

Communications, E-Commerce, Food & Beverages, Print, Social Network / Community, Software, Technology

Clients

Ann Summers, Barburrito, Cawston Press, Ceek Marketing, Clean Kitchen Club, Domino, Frankie & Benny, Highlands Digital, Linnworks, Loop Returns, SkuVault, TikTok, Tim Hortonts