About me
Creativity and innovation are essential if business and industry are to compete internationally. Having studied a Masters in Design (MDES) at Cranfield University I learnt how to apply design thinking and research to varied scenarios to reach effective solutions enhancing efficiency and loyalty between companies and consumers.
Using techniques (such as blue sky thinking) I am able to provide innovative design solutions which benefit both the consumer and company.
Consumer beliefs should play a greater role in the conceptualization stage of design ensuring latent and tacit needs are better met to enable a greater level of trust/ loyalty whilst reducing costs throughout the rest of the design and manufacture process by minimizing last minute changes.