About me

With a degree in BA Industrial Design & Technology from Loughborough University, I have successfully transferred my creative skills across to Graphic Design building the start of a successful career in this field. My creative skills include visual ideation, typography, Adobe CS, HTML5, graphic, print and web design. In addition to this I have a great eye for detail and fantastic presentation skills.

At present I am working as a Digital Designer for Argos, one of the UK's leading multi-channel retailers. In my time here I have held a number of different responsibilities including creating Display Advertising, customer facing web pages and Email marketing. My main focus has been within Display Advertising and transforming the channel from a stagnant position to one the fastest growing channels in the company through the use of new technologies. This has been done by researching and expanding my knowledge of the channel to introduce new formats to our portfolio including HTML5 animated, video, rich media banners and many more. Across the team I have championed this introducing new software to the team increasing our capabilities and efficiency.

Working within the retail industry is very challenging and rewarding as due to the constantly changing climate. Challenges include meeting strict and tight deadlines while being flexible to accommodate last minute changes in response to competitors. Along with furthering my creative skills within a highly skilled design team I have become more organised and thus more efficient in my work, without sacrificing overall quality. This role requires me to utilise my advanced skills in the Adobe Creative Suite to create accurate work to the high quality expected at the company.

I have been involved in a number of projects from end to end adding value and knowledge all along the way. An example of this was a Display campaign for Chad Valley spanning across the brands peak trading period. I was involved in initial planning meetings, discussing the objectives and setting out scale the of the project. Next I met with a creative agency outlining our requirements for photography and assets to ensure they met our specifications and expectations. Liaising with them we came up with a creative approach to carry through the campaign working through a funnel from brand awareness to driving sales. With the approach I then designed and built the banners in HTML5 to create engaging and attractive banners to gain the attention of the customers. For this I also had to align with our media agencies to ensure the banners were suitable to go live. This campaign was one of the most successful in the brands history generating over 1 million site visits and £650k with a click through rate of 2.4%, over 3 times our industry benchmark.

Outside of work a great passion of mine is sport, in which I play hockey and cricket competitively. I enjoy the team environment, competitive nature and social side of sport. It has enabled me to develop great team work skills as well as leadership skills having captained teams at a junior level. I represent Biddenham Cricket Club where I have been involved in coaching children aged 8-16 years old. This routine helps me to organise my workload and social activities to maintain good time management.

Please feel free to contact me for a copy of my CV and my portfolio. I look forward to hearing from you.

Skills

2D Animation, AI, Brand / Logo Design, CRM, Digital Marketing, Email Design, Graphic Design, HTML, Illustration, Industrial Design, Interface Design, Mobile Marketing, Photoshop, Print Design, Product Design, Retail Design, Social Media, UX/UI, Web Design, Web Development, Wireframes

Sector Experience

Advertising, Digital (SEO, PPC, SEM...), Education, Gambling, Packaging, Retail