About us

Every media plan says the same thing. Chase the young. Chase the cool. Chase the demographic that's skint but aspirational. The over-45s will find us eventually. They won't. They're 40% of the country and 65% of the spending. They get 15% of the ad budget. The people with the money, ignored by the people chasing it.

We started Happy Days to fix that. An agency built for the generation everyone else forgot to talk to. We call them Gen Free. We make work that earns its attention instead of buying it — the kind of headlines journalists actually want to write (twenty-odd years of viral campaigns taught us how it's done). Because age doesn't blur your vision. It refines it.

It's not for everyone. But if you've watched your most valuable customers walk straight past your advertising, it might just be for you.