. . .

About me

A creative thinker who always likes to get to the heart of things was been blessed with great brands, brilliant people and a taste of many sides of advertising. For the last 19 years I've feed a deep passion for technology, creating professional unique designs and messages that immediately attract attention and drive responses.

Experienced in developing high-impact marketing materials and advertising campaigns, also skilled in developing the art direction, the visual communication, branding, graphic design and web/multimedia design. Delivering powerful creative with effective promotional content. Blends creativity with practicality to produce engaging, unique messages that immediately attract attention and drive results.

Dedicated to finding the most cost-effective and creative solutions for all challenges. worked across a wide range of sectors including fashion, entertainment, telecoms, healthcare, travel, automotive, etc.

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Jan 2013 - Present

FREELANCE CREATIVE

Developed a freelance career based on my significant personal network of industry contacts and on my extensive experience in many area of design, Offer my creative services to develop engaging and innovative digital and print designs for clients in broad range of industries

Responsible for concept development, art direction and visualization on various brand campaigns. Highly adept at visual strategy, layout development and branding.

Sometimes working as a creative consultancy specializing in brand identity, brand communication design, and layout design. Dedicated to create beautiful and effective design solutions for brands marketing goals that are tailored to suit the needs.

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Apr 2008 - Aug 2012

ART DIRECTOR

SHADES MAGAZINE

Participated in developing the concept and tone of the quarterly lifestyle magazine "Shades" for Sec A segments with a national circulation of 15,000+ readers. Developed the magazine's layout and design to create a polished publication.

MAIN ACTIVITIES WAS TO:

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— Manage art budgets as specified for the project.

— Coordinate with Editors to ensure that art and layout design are appropriate for content.

— Maintain tracking log for articles, cost logs for budget and other organizational lists.

— Coordinate with Sales Department to ensure proper ad placement.

— Coordinate with Senior Designer and Graphic Designer to ensure all ads meet correct specs.

— Work directly with print vendors to ensure that quality standards are achieved.

— Evaluate, select and manage outside agencies.

— Review all invoices from outside vendors to ensure accuracy.

— Organize and prepare digital files, mock-ups and instructions for printer.

— Design marketing pieces and divisional materials.

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Feb 2005 - Mar 2008

ART DIRECTOR

CREATIVE CLUE

We established our creative studio [ creative Clue ] and produced excellent value, top quality design-for-print pieces with specialist skills within many business sectors.

MAIN DUTIES WAS TO:

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— Developing specific goals and plans to prioritize, organize, and accomplish the work.

— Developing, designing, or creating new ideas, or products, including artistic contributions.

— Observing, receiving, and otherwise obtaining information from all relevant sources.

— Developing constructive and cooperative working relationships with others.

MAIN ACTIVITIES WAS TO:

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— Design layout of art or product exhibits, displays, or promotional materials.

— Determine technical requirements of productions or projects.

— Responsible for all the operations of the art department.

— Coordinate artistic activities.

— Present work to clients for approval.

SAMPLE CLIENTS:

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Cadbury | Galaxy chocolate | Merck Sharp & Dohme [Middle East] | Fosamax | Eli Lilly | Al Muftah Jewellery | Zocor | Aggrastat [Saudi Arabia] | Cairo Opera House | Egyptian Agribusiness Association [EAGA] | GUC | Siemens

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Dec 2001 - Nov 2004

SENIOR GRAPHIC & WEB DESIGNER

TRUST GRAPHIC

Conceptualized, designed and executed creative solutions that consistently and clearly communicated our clients brands identities, positioning and messaging through all brands touch points (including print, websites, emails, events, marketing collaterals, internal marketing and packaging, etc.), and effectively communicated the strategic intent for each tactic.

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Sep 1999 - Nov 2001

GRAPHIC DESIGNER

SAM TRADE EXECUTIVE AGENCY

Creates visual concepts to communicate ideas that inspire, inform, or captivate consumers.

Has developed the overall layouts and production designs for advertisements, brochures and corporate reports for various pharmaceutical companies.

SAMPLE CLIENTS:

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Pfizer | Merck Sharp & Dohme [Egypt] | Novartis

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David Bloch

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Stylist, fadysstudio

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Nigel Philip

Design Manager, Perton Signs

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