About me
Innate understanding of how intertwined the people and social media are. I'm someone who has a consumer centric view when it comes to the creation and execution of the strategy to ensure brand loyalty that will make an even stronger exit barrier. All this sounds pretty in paper but, with my experience, I've had the opportunity to confirm this and work to achieve it.
My brain works between left and right, trying to find a balance between coming up with out of the box strategies for brands and having the right research, data and consumer insights. I tend to think that with the proper research, the strategy has more leverage to achieve and go beyond the KPIs, therefore having a better rate of success but also giving you a frame for your creativity.