Hamish Shand
creative director
ABOUT
The Royal Salute Lunar New Year 2025 Special Edition is a limited-release gift pack celebrating the Year of the Snake. It features the iconic Royal Salute 21-Year-Old Signature Blend, renowned for its rich, fruity character and subtle smokiness. The packaging showcases artwork by Chinese-born illustrator Jason Lyon, who blends traditional Lunar New Year symbols—such as lanterns, phoenixes, and fireworks—with elements of Royal Salute's heritage, including the Tower of London and Strathisla Distillery. This fusion of Eastern and Western motifs symbolises prosperity, renewal, and the brand's enduring legacy.

Back to Royal Salute Lunar New Year Special Edition project
Gisely Muniz
Illustrator
Brazil
Vicky
creative director/Art Director/producer
United Kingdom
Svitlana Bielova
Graphic Designer / Branding / Packaging, Self employed
Switzerland
Elisabeth Grosse aka LIZITA
Graphic Designer
United Kingdom
Vadym Aseiev
Creative Director, Aseiev.com
Switzerland
Victoria Mytnik
Branding Designer
United Arab Emirates
Anastasia Domash
UI/UX & Web Designer, Freelance
Belarus
Maria Kulichkova
Brand & Packaging Designer, Masha Kulichkova
France
Irina Eller
Graphic Designer, self employed
Estonia
Natali Sadova
Illustrator & Surface Pattern Designer, freelance
Ukraine