About us

Inspired by watching her mother design and create custom-made traditional South Asian garments to adorned coverlets and draperies, Hafsah knew from a very young age that she wanted to study and work in the Fashion & Textiles industry. Since graduating with a first-class Bachelor of Arts degree in Fashion & Textiles in 2017, Hafsah has continued to apply her rigorous worth ethic and creativity as a Garment Constructer and more recently in the role of a Lead Visual Print Designer for a boutique print design studio based out of East London.

Through work and study, Hafsah has discovered her strength in ‘Print Textiles’ and her main focus as a Visual Print Designer is in exploring social and cultural identity, and shaping artistic sensibilities in a virtual and physical environment. Her work explores a range of cultural platforms but draws more emphasis on Middle Eastern designs inspired by history, culture, and art. Hafsah is, first and foremost, a hand-drawn artist whose desire to create beautiful, comprehensive prints has been recognized for her elegant and vibrant designs by clients worldwide. Hafsah is currently working on new collaborative print designs and is venturing into new fields to explore and evolve her artwork.

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