About us

A BIT ABOUT US

gyro is the first full-service, global B2B agency in the world and represents the total integration of creative, media, data and technology working as one.

OUR WORLD

In the UK we have offices in London, Manchester and Dublin. Globally we have a network of 21 wholly owned gyro offices which offer the same experience you’ll find in your local gyro agency with shared tools,

systems and culture. As part of the Dentsu Aegis Network we also have access to a wide range of additional specialist resources available over the world. This means we can be on the ground quite

literally anywhere you may need us and can deliver creative excellence across multiple channels, strategy, media planning and buying. We also specialise in content marketing, design, data and analytics, CRM, SEO/SEM, sustainability and healthcare.

OUR MISSION

We create ideas that are humanly relevant. People make their buying decisions emotionally and post-justify them rationally, so we create communications that reach the heart as well as the brain. Although this is well understood and practiced in consumer marketing, in the more complex world of B2B the decision-making

process is less well understood.

That’s why we invest extensively in our own research and why we recently acquired B2B International, the world’s leading specialist business-to-business market research company. Headquartered in the UK with offices across Europe, the USA and Asia-Pacific, B2B International provides bespoke market research solutions for its global clients, which include 600 of the world’s largest blue-chip companies. They have carried out more than 3,000 B2B market research projects across every continent and every industry vertical, gaining powerful cross-industry experience. The addition of B2B International

further enhances gyro’s offering to create ideas that are humanly-relevant for our ever growing, global roster of clients.

OUR PHILOSOPHY

We have a strong, shared philosophy which binds us together. We call it UNO. It gives our people a real sense of what the agency stands for, our beliefs and standards, how we support each other and what makes us different. It’s built around inclusiveness and collaboration which means we’re 700 creative minds, acting as one team.

OUR CLIENTS

Our biggest UK clients are HP, Vodafone and Microsoft, followed by the UK Government - we are the retained agency for the Dept. of Trade & Investment. We also work with Facebook, Workday, Linkedin, E.ON, Square, Nokia and Santander among others. We work on both a retained and a project basis - sometimes both.

WHAT MAKES US DIFFERENT?

We think of ourselves as a grown up global startup. We have an entrepreneurial spirit embedded in our DNA and all the dynamism and spirit of a startup, but bring a depth of experience that makes a huge difference to our work and the way we work together. We’re agile and focus on being able to move at the speed of change. We believe it’s only by staying ahead that you have a chance to survive.

We also understand the need to move from relevant complexity to human relevance. With the exponential growth of data and technology everything has the potential to be so complex that we have to be able to

simplify and deliver communications that actually matter to customers. With so many of our clients being rooted in technology or highly regulated industries we’ve invested heavily into research to build

out personas and understand detailed buying journeys. We believe no-one understands

complex buying decisions better than us, something AdAge articulated beautifully when they said:

"gyro combines business strategy with emotional storytelling to bring a human element to sometimes technical, hard-to-communicate ideas.” AD AGE, Kate Maddox

BUT DON'T JUST TAKE OUR WORD FOR IT

gyro is ANA’s 2018 Global B2B Agency of the Year and Ad Age’s 2016 Global B2B Agency of the Year.

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