Gustavo Etchandy Chief Creative Officer

ABOUT

A revolutionary new project hopes to turn hybrid and electric cars into vehicles for plant growth. We create and invent The HY Project, a first-of-its-kind sonic solution that not only reduces noise pollution but also uses sound waves to foster plant growth-helping to heal the planet.

MADEIT CREDITS

  • ToyotaClient
  • Alejandro CurcioChief Marketing Officer
  • Brian LorenzoCreative Technologist
  • Edu PouCreative Director
  • Guzman CalzadaSound Designer
  • Javier GómezCreative Director
  • Juan CiapessoniChief Creative Officer
  • Juan Diego VispoArt Director
  • Niko Films / MontevideoProduction Company
  • Santiago TaralloChief Marketing Officer
  • The Electric Factory MontevideoAgency
  • * Federico CibilsExecutive Creative Director
  • * Cannes Lions Winners 2021
  • * FocusProduction Company
  • * Gustavo EtchandyExecutive Creative Director

Who liked - The Hy Project