Gustavo Etchandy
Chief Creative Officer
ABOUT
A revolutionary new project hopes to turn hybrid and electric cars into vehicles for plant growth. We create and invent The HY Project, a first-of-its-kind sonic solution that not only reduces noise pollution but also uses sound waves to foster plant growth-helping to heal the planet.
MADEIT CREDITS
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ToyotaClient
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Alejandro CurcioChief Marketing Officer -
Brian LorenzoCreative Technologist -
Edu PouCreative Director -
Guzman CalzadaSound Designer -
Javier GómezCreative Director -
Juan CiapessoniChief Creative Officer -
Juan Diego VispoArt Director -
Niko Films / MontevideoProduction Company -
Santiago TaralloChief Marketing Officer -
The Electric Factory MontevideoAgency -
Federico CibilsExecutive Creative Director -
Cannes Lions Winners 2021 -
FocusProduction Company -
Gustavo EtchandyExecutive Creative Director