About us

For over 60 years, Guinness World Records has been entertaining millions around the world by documenting and celebrating record breaking achievements.

We’ve evolved from publisher of our best-selling annual book into the global authority on record breaking and along the way we've also become an entertainment company and world-class IP brand, with 97 per cent recognition (UK/US).

Along with celebrating individual achievements, we work with brands and agencies seeking to harness the power of record breaking for PR, marketing and advertising campaigns.

A Guinness World Records title is a powerful point of difference for our clients, giving them a story to tell that their audiences will read, watch and share. So whether you’re seeking a unique product launch idea, charity fundraising initiative or experiential marketing opportunity - we can create campaigns that truly make an impact.

So talk to us. All we need from you is a brief, and we’ll provide the record breaking ideas.

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