About me

Greg Sheppard has been a frontrunner and innovator in the South African Marketing and Media sector for over two decades. As Creative and Digital Director, he has excelled, leading teams, agencies and entrepreneurial endeavours.
Greg's professional journey has mirrored the trajectory of the South African Advertising industry, which has consistently been regarded as a powerhouse of creative excellence and influence on the global stage.
He began his career at TBWA\Hunt\Lascaris, recognised globally for Nelson Mandela's election campaign and named agency of the decade in 2010. In his role as Art Director there and later working with and for other giants in the industry, ., Ogilvy and BBDO. His early career was defined by national and international awards (Loerie, Cannes, etc) and increasing client campaign reach by an average of %.
Known within the advertising, marketing and design fields, a "heavyweight creative", Greg is a highly accomplished and influential individual consistently delivering high-value, high-impact outcomes which increase shareholder Return on Investment (ROI) significantly.
Greg's latest venture as an entrepreneur, conceptualising, launching and scaling the first-ever free-access, advertising-funded Video-On-Demand (AVOD) content platform across the African continent, has disrupted traditional paid-subscription models, enabling young content creators to monetise their offerings. This cutting-edge enterprise has been typical of Greg's ability to innovate and surprise as a game-changer whose name on a project adds immediate credibility and a guarantee of breakthrough results.
He has worked with some of the world's most recognisable brands, including Heineken, L'Oréal, Red Bull, BMW, FORD, Unilever and Sony.