. . .

About me

I'm a growth marketing and content marketing leader with more than 20 years of experience helping organizations build demand, earn trust, and scale thoughtfully.

I take a holistic, strategic, and customer-centric approach to marketing, partnering closely with executive teams to align growth strategy, content, product marketing, and customer experience. Applied across industries and business models (PLG and sales-led), my work has focused on clarifying market positioning, simplifying complex topics, building brand credibility, accelerating adoption, and driving revenue growth.

** BACKGROUND **
I've spent more than 20 years working across content, brand, product, and growth marketing, with roles spanning SaaS, ecommerce, and high-growth technology companies. Throughout my career, I've focused on helping organizations clarify their positioning, communicate value effectively, and increase revenue.

Much of my work has centered on helping organizations simplify and market complex products and ideas, especially as they scale. I've helped lead and develop scalable content and growth strategies, aligned marketing, product, and revenue teams around shared goals, and balanced long-term strategy with execution.
I've worked in-house at enterprise, mid-sized, and high-growth startup organizations during periods of expansion and transition, helping teams refine positioning, build content programs, and align marketing with business goals. I've partnered closely with product, sales, and executive leadership to ensure marketing efforts are tied to revenue goals.

** MARKETING LEADERSHIP AND INDUSTRY VISIBILITY **
My work spans core marketing disciplines, including content marketing, product marketing, brand messaging, growth strategy, and customer lifecycle marketing. Across roles, I've focused on building programs that help organizations communicate clearly, support product adoption, build credibility, and increase sales.

I'm frequently quoted by journalists and invited to speak at industry events on topics including growth strategy, content-led demand, ecommerce and email marketing, lifecycle marketing, and customer experience. I've spoken at events around the world, and my insights have appeared in outlets such as Forbes, Bloomberg, USA Today, Adweek, and Total Retail. I've also served as an expert witness related to ecommerce and consumer behavior changes.

** CURRENT FOCUS **
My work today centers on GTM strategy, content marketing strategy, product marketing, and thought leadership initiatives that help organizations communicate clearly, build credibility, and scale efficiently. I continue to collaborate with organizations on engagements related to growth, content strategy, and executive and brand visibility.
I'm always looking for the next exciting project or role, and I would love to work with you. Please reach out.

See full profile details

Details

ContractFreelance, Remote

LocationDurham, United States

Skill LevelSenior, Director

Tagged Job TitlesMarketing Director, Marketing Executive, Digital Marketing Manager

Achievements

Contributor:

Greg has been a Contributor since 8th August 2024.

See all achievements

Recommendations

Currently No Recommendations

Skills

Analytics, Audio Visual, B2B, B2C, Brand Management, Brand Stategy, Branding, Broadcast, Content Management, Digital Marketing, Digital Strategy, Email, Email Marketing, Marketing, Marketing Strategy, PR, Promotions, Strategy Planning

Sector Experience

Brand Management, Consulting Services, E-Commerce, Marketing, PR, Retail

Awards

MarCom (Gold 2007), MarCOm (Gold 214)

Activity

Connections0

Following0

Views2,660

Creativepool member since 29 July 2024

Greg's Followers

Joshua De'Mendonca

3D Artist and 3D Print Freelancer

United Kingdom

Connect

View profile
Katie Munro

Freelance Graphic Designer + Brand Strategist

United Kingdom

Connect

View profile
Alana Baker

Surface Pattern Designer, Ivy Dene Design

United Kingdom

Connect

View profile
Julian Davidson

Graphics & Photography

United States

Connect

View profile
Al Amin

Lead Motion Designer | CGI & VFX Director | AI, Micro2

United Kingdom

Connect

View profile
Risa Ishiguro

Jewellery Designer, Jewellery CAD designer

United Kingdom

Connect

View profile
Hlieb Uhinchus

3D Artist

United Kingdom

Connect

View profile
Klaus Christensen

Senior Art/Creative Director, Klausenberg

Denmark

Connect

View profile
Yehen Fernando

Photographer, Y Creations

Sri Lanka

Connect

View profile
Fixer Sydney

Australia

Follow

View profile
Manish Naruka

senior 3d animator

India

Connect

View profile
Steven Ruiz

Photo Editor, freelancer

Guatemala

Connect

View profile
Cheyne Mocika

Colorist, Freelance

Italy

Connect

View profile
Ceyda boluk

designer, studio roof

Netherlands

Connect

View profile
Mujib Titian

Footwear Designer | Collection Developer, Prabu Indonesia

Indonesia

Connect

View profile
Natalie Walker

Graphic Designer, self employed

United Kingdom

Connect

View profile
RITU GUPTA

FOUNDER, PASHMSUTRA LLP

India

Connect

View profile
El atmani Yahya

Branding Designer, Upwork

Morocco

Connect

View profile
Oyku Altuntas

Illustrator and Journalist, Formerly BBC

United Kingdom

Connect

View profile
Manish Mehra

Stills Photographer, Open Letter Marketing

Russia

Connect

View profile

« First ‹ Prev

Next ›Last »

OOPS - LOOKS LIKE YOU HAVE JAVASCRIPT OFF. THIS SITE WON'T WORK WITHOUT IT.
NEED HELP IN TURNING IT ON? YOU CAN FIND INSTRUCTIONS HERE FOR YOUR BROWSER.